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Nurses who work at a Teeside hospital trust are among bilingual staff to record video messages in different languages urging people to remain at home and practice social distancing.
Staff from North Tees and Hartlepool NHS Foundation Trust are taking part in the innovative campaign in an effort to remind people from all backgrounds – including those from potentially “hard-to-reach” groups – of the ongoing threat from Covid-19.
Nurse Alexandru Andrei, who is originally from Romania and works at University Hospital of North Tees, was the first to record an appeal.
“I am happy to help get the message out to the local Romanian community and across the country,” he said.
The campaign also features an appeal in Urdu by Ruksana Salim, the trust’s lead nurse for quality and professional standards, and a message in Filipino from nurse Joan Odi.
The trust will be posting these videos plus others in Mandarin, Cantonese and Punjabi across its social media channels and is urging people to share them as widely as possible.
Trust medical director and deputy chief executive Deepak Dwarakanath said the organisation was keen to ensure safety messages reached everyone.
“We want to ensure our messages are clear and accessible to as many people throughout our communities as possible,” he said.
“We’re appealing to everyone to share these videos on social media to make sure the vital message to remain at home reaches every part of the north east region, regardless of the language they speak,” he added.
The online appeal follows the successful launch of a campaign featuring the children of key workers urging people to remain indoors to protect their parents while at work.
The trust has also created a social media drive using everyday objects to signify the physical distance people need to maintain between themselves and others when out and about.